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Maize in Kenya: More Than Just a Crop

Maize is more than just a crop in Kenya. It is a source of food, a livelihood for millions of people, a driver of agricultural activity, and an important part of the country's culture. From the expansive maize farms of Trans Nzoia and Uasin Gishu to smallholder ...

When one thinks about starting an Airbnb business, the first thing that often comes to mind is owning an apartment or investing a large amount of money in real estate. But what if one could enter the short-stay rental industry without owning a single property?

Across Africa, short-stay rentals are ...

Cart abandonment.

A customer visits your online store, scrolls through your products, finds exactly what they want, and adds it to their cart. For a moment, it feels like a sale is just around the corner. But then, they leave without making a payment. No order confirmation, no sale, just an ...

Reviews and feedback actually help both the client and the business owner. When it comes to the client they are able to asses the suitability of the business to cater for their needs , reading the review and owner response helps them decide on whether to continue working with the brand or not . For ...