The Marketing / Consumer Psychology Angle (A Little Spicy)

[Cassy micheal]

Title: "What is a modern marketing trend or 'growth hack' that you secretly think is an absolute waste of time?"

We are currently living in an era of hyper-optimization, endless automated cold outreach sequences, omni-channel short-form video blitzes, and AI-driven personalization tools. Every single day, a new guru pops up on social media claiming they’ve unlocked the ultimate funnel or the secret framework that will scale your business to the moon.
But if we can drop the corporate filter for a second: doesn't it often feel like modern digital marketing has turned into a giant, expensive echo chamber of people selling tools to each other to reach people who fundamentally do not want to be reached?
Everyone is shouting, but nobody is really listening. Consumers and B2B buyers alike have developed permanent radar for forced optimization and fake authenticity.
What strategy, trend, or buzzword are you genuinely exhausted by seeing everyone pretend actually works? What old-school, boring method still outperforms the flashy new tactics every single time?